Successful ways to boost your online sales during the holidays
One of the first lessons you learn as a retailer is how critical high holiday sales are to your company’s existence. Holiday e-commerce can make or destroy a business, providing businesses with a safety net to keep them afloat when circumstances get rough.
As a result, it’s a good idea to do everything you can to optimize your website for holiday sales, especially on days like Black Friday and the days leading up to Christmas.
All marketing, sales, customer support, and user experience (UX) parts must perfectly sync throughout the holiday season.
Using all the resources available to deliver an excellent online experience for your customers is vital. Consider all facets of the online experience, not simply your website or social media, when planning your holiday e-commerce and marketing.
Look at ten of the most crucial parts of your website that you should focus on for the holidays.
Optimization for mobile devices
Nothing is more critical to the success of your company than being mobile-friendly. Ensure that your website is compatible with all iOS and Android devices. After all, we’re in a mobile-first world, and your website should reflect that. Don’t be surprised if people find you on their phones, check out your social media and promotions, and follow the sales funnel through their phones.
Don’t be surprised if consumers search for you on their phones, check out your social media and deals, and follow the sales funnel from start to finish.
Make the Checkout Process Easier
When you follow all measures to attract a sale, the consumer flows easily down the funnel until the checkout procedure becomes awkward, slow, and confusing near the end. They’re gone before you know it. If you can’t check out soon enough, you’ll be shocked how quickly a buyer’s enthusiasm wanes. The bottom line is that it’s worthwhile to invest time and effort into refining your checkout process to give your customers an easy and enjoyable experience.
Improve the speed of your website
A quick, responsive website not only improves the online experience for customers, but it’s also one of the factors Google considers when evaluating page rankings. The higher you rank in search engine rankings, the faster your page and all its associated media load. It’s vital to add your material, particularly video, onto your website, but make sure cookies or third-party programs do not slow you down.
An error-free copy is unavoidable
Give visitors to your website no cause to dispute your credibility or dependability. You can’t afford for them to have doubts about your credibility. It indicates that the copy is free of spelling and grammatical problems. Make it clear, concise, and simple to read. To optimize for SEO, use a third-party service, work hard on your various headlines, and massage your copy until it’s perfect.
Request high-resolution photographs and videos
Having an excellent copy on a website is only half the battle. Your visual representations must also tell a tale and show the degree of quality you claim to offer. Make sure you have the finest resolution work possible regarding photographs, logos, thumbnails, icons, and other visual elements that assist in signposting your website and give the proper signals to customers
Create delectable holiday specials
Show your customers that you care about their holiday experience by being strategic with your ecommerce holiday marketing. Why not offer them a terrific bargain as a token of your gratitude for their loyalty? Or a fantastic offer on a package of products and services only available for a limited time? Perhaps a few huge freebies to stimulate the curiosity of the community?
You bring attention to your brand and get people to focus on it when they are psychologically ready to buy when you do something distinctive.
Create incentives for abandoned shopping carts.
Nothing is more aggravating than missing out on a last-minute sale. You’ve successfully guided a buyer through the sales funnel, but they leave the purchase midway for some reason. Determine how you might contact them in the coming days to encourage them to complete the task they started. At the absolute least, try to figure out why their deal fell through so that it doesn’t happen again.
Maintain all of your social media and email accounts.
Keeping your company top-of-mind with clients should be your goal over the holidays. It entails using social media and email to notify them about your holiday offerings and what they stand to benefit from doing so. Plan a campaign with a unified theme that runs across all of your messaging. Preload your posts to run automatically during the holidays, so you don’t have to worry about staying on top of things.
Examine your shipping processes and make improvements.
Most people are aware of the disruption in the global supply chain caused by the pandemic.
When you can’t deliver on what you promise, it hurts your reputation, so ensure every link in the chain is in working shape before the holidays start. You’re unlikely to get it right while you’re inundated and under pressure.
Give your website a festive makeover
Have some fun customizing the look and feel of your website over the holidays. A sprinkle of festive pleasure, a splash of color, and a few “dad jokes” go a long way toward driving holiday web sales. Customers will be encouraged to act quickly on these festive motifs, as it indicates that the deal they’re looking at isn’t going to stay forever.
Are you ready for the festive season?
Your website is the most valuable tool at your disposal for making your holiday web sale dreams a reality. At Zionike, we’re committed to optimizing every aspect of your site for higher sales, and we have the experience and dedication to get the job done perfectly the first time, on schedule and budget.
Contact an Zionike sales representative today to learn more about how Zionike can assist you in preparing for a successful season.
