What you should know about website design

• THE PRINCIPLE OF LAYOUTING

People have used a grid or framework to organize content since they began learning through reading and text. There are many variations, but the basic concept is to present information on a flat surface in a row and column pattern.

That is more true online than ever before, but what is unique nowadays is that your website must also be responsive to translate seamlessly across all devices and sizes. To accommodate mobile devices 

• THE PRINCIPLE OF VISUAL HIERARCHY’S FUNDAMENTALS

Even if there are occasional exceptions, it is normal for people to acquire information on paper and onscreen from top to bottom. There are patterns where individuals look for signposts and visual signals to lead them through the article within that framework.

Using size, typeface, and positioning with increased importance creates a visual hierarchy—those arrows aid in developing comprehension and knowledge of what is significant.

99 Designs, a popular design marketplace, illustrates the topic clearly:

“Good web pages are designed to respond to measurable reading patterns by positioning crucial items such as the logo, call to action, or key image along the axes that the reader is expected to scan. These are usually in the shape of an ‘F’ or a ‘Z.'”

• THE PRINCIPLE OF USING PICTURES

Consider how graphics on a web page can tell stories on their own. Let the photos you chose convey even more information about the product, service, or subject, rather than just reinforcing the text. Color and 3D, motion, and interactive aspects that influence your image choices are fantastic tools.

The design language is as much about pictures and visual clues as to the language you speak.

• THE PRINCIPLES OF WHITE SPACE

Nothing is sometimes the best thing you can do. That is true in both life and web design. Modern web design relies heavily on white space and allows the components on your page to breathe. “It not only helps visitors’ cognitive load, but it also allows them to perceive the information displayed on the screen,” Smashing Magazine notes.

It’s a delicate balance that takes artistic skill and experience to achieve.

If you overthink white space makes your site appear unfinished, gradient color schemes are a great approach to keep a minimalist design that stands out.

• THE PRINCIPLES OF UX (USER EXPERIENCE)

User experience, or UX, is a design philosophy that prioritizes the consumer in all decisions and investigates every aspect of how users interact with your website.

UX is a science in and of itself worth delving into, but if we can make one a tip, it’s to incorporate a testing culture into the process. Don’t try to keep your site secret and then release it all at once, as Steve Jobs did when he unveiled the iPhone. Test frequently and thoroughly, and leave no detail unattended. Then pay attention to what your users say and make the necessary modifications.

HOW TO APPROACH WEB DESIGN

It’s crucial to remember that the purpose of great design is utility, not beauty. All the bells and whistles in the world won’t help if the user doesn’t do the steps you want them to take when they’re alone with their device. Because your website visitor is the only one who can click the mouse, your design must focus entirely on them.

Users search for anchors to lead them through your page’s information when they arrive. Their brains instinctively take in all available visual clues and the website’s shape, style, and tone.

Because most of the people you’re addressing today are sophisticated and experienced media consumers, practical design is even more vital. Great design aids people in a hurry or under duress in making good decisions in their quest to solve a problem or discover a solution. Most of us scan to see what options are available and then choose the most straightforward course of action to attain a goal, one click at a time.

The design of a website should be user-friendly. When you make it simple and deliver valuables, they will visit again.

LET’S TAKE CARE OF THE PRINCIPLES.

At Zionike, we spend our days working with and for our clients to solve web design challenges so that they don’t have to spend all their time learning about it. The objectives are straightforward yet effective: convey your story, organize your thoughts, and motivate others to act. That is the trait of an excellent web designer.

So, if you’re looking for a creative partner who understands your needs, contact Zionike today for a free estimate.