How to use social media to increase brand awareness What is the value of working on your brand awareness strategy? Your company can become well-known (and favored) among your target clients if done correctly. However, to get there, you'll need to leverage channels that make connecting with your audience simple. It is why social media is such an essential part of your brand-building strategy. The objective is to personalize your brand by giving it a charming and relatable personality. According to a study by Sprout Social, 90 percent of customers are more likely to connect with social media postings that…